Fire Cupping is a very popular practice that has been around for over 3,000 years. It has recently been embraced by the Western world and is now being offered at some of the most posh spas in Hollywood. Below is the famous picture of Gwyneth Paltrow with cupping marks on her back. Cupping is the use of suction cups that get placed on the patient’s back, shoulder and even the front of the body or legs. The air is vacuumed out of the cup thus allowing the cup to “suck” in the skin underneath. The cup is usually kept on for a period of 5 to 20 minutes. Here are.